South Pawleys Spa

by appointment only

South Pawleys Spa

10080 Ocean Hwy, 10-A

Pawleys Island, SC, 29585

Massage, Body Treatments, Migraine Therapy

Ashley Cribb, LMT

Massage Therapy

Book With Ashley

Call or Text Ashley Cribb

Massage Therapist: 843-372-2985

Massage, Body Treatments, Migraine Therapy

Paula Effler, LMT

Massage Therapy

Call Paula

Call or Text Paula Effler

Massage Therapist: 843-340-6396

Facials, Skin Care, Waxing, LED Light

Kimberly Adams, LE

Facials & Skin Care

Book With Kimberly

Call or Text Kimberly Adams

Esthetician: 843-655-7096

Nail Services

Katlyn Martin LC

Nail Services


A dream doesn't become reality through magic; it takes sweat, determination and hard work. ...

Due to High Demand Katyln Martin (nails) is unable to take any new clients at this time 

Cold Stone Therapy For Migraines

with Ashley Cribb #6652


How Can Massage Help?

A three-pronged approach that includes aromatherapy, massage therapy and cold therapy can be effective in helping relieve the pain of migraine for many sufferers.

  • Aromatherapy
  • Massage Therapy. After choosing an oil, you’ll want to perform a series of headache point release techniques to help the client reach a calmer state. Research has shown that cranial sacral techniques are a wonderful accompaniment at this point in the treatment.
  • Cold Therapy. The third phase is to address the vascular component of the migraine. The therapist will try to reduce the overabundant blood flow to the head and brain with cold stones, thereby normalizing the blood flow. In doing so, the therapist will be reducing or removing the pounding sensation the client is experiencing in their head while helping to calm the brain. Thats where the Cold Stones come in to the treatment. These specifically designed marble stones are cooled to approximately 36 degrees and applied to specific areas of the face and neck, has the desired effect. Many migraine sufferers love the feeling of the cold stones, and within a short amount of time start to feel relief.
  • 60 Min Treatment $95
  • We also have a 30 min treatment listed below in the massage services for Sinus Relief Massage

Voted Best Massage Therapist 2018 & 2019 by South Strand News Readers Choice Awards.

Ashley Cribb 843-372-2985

Voted Finalist for Best Day Spa 2018

Specialized in Deep Tissue, Migraine & Sinus Treatment, Prenatal & Loves her very own Swedish Personalized Massage 

Meet The Owners, Paula and Ashley

"We love every minute of our journey!!!"

<-------Paula Effler, LMT SC 4912

Spa Owner (843)340-6396

Ashley Cribb, LMT SC 6652 ------>>>>>>

Spa Owner (843)372-2985

Massage Therapy Is My Gift TO You!

Voted Best Massage Therapist

2018 & 2019 by South Strand News Readers Choice  

"Meet The Team"

Please Call for Availability.

We are "By Appointment Only" 

With that being said we each create our own schedules so contact the therapist

you wish to make an appointment with.

Thank You!

Ashley Cribb

LMT #6652

Massage Therapist


Just want to start out by saying a special 'thank you',

Voted Best Massage Therapist 2018 & 2019, to all of my clients, friends, and family for their support as we begin this exciting journey.

I began my career as a massage therapist in a chiropractic setting & now been practicing for over decade. I graduated from the SC Massage & Esthetics Institute. I thank God everyday for the many blessings he has provided for me and my family. I feel truly blessed to have the opportunity to do what I have a passion for. The best reward of being a massage therapist is the satisfaction I receive. There's no field quite as rewarding as this. When someone comes to me for help, I'm truly honored. It takes trust to earn a relationship with your clients and therapist and that I take pride in. I treat each client to the needs they have not just a repetitive therapy and modality.

Massage is the most natural way to provide relief and comfort to someone physically and mentally. When clients leave my spa, they feel like a new person. Ready to take on life.

Thanks to every single person that has made my career such a wonderful experience and blessing.

Paula Effler


Massage Therapist


I decided to become a massage therapist to help people improve the quality of their lives. In today's busy world I firmly believe that massage is no longer a luxury but a necessity. I believe that massage is healing to the mind, body and soul.

My first year out of school, I worked at a

chiropractic clinic in Florida learning and providing theraapeutic massage for injured patients. I have had a busy and rewarding career in Pawleys Island ever since I returned to SC in 2006. I continue to learn about massage through continuing education and from treating clients with a wide variety of conditions. It is difficult not to love a career in which your clients are healthier and feel better even after one session. And after 11+years, I continue to enjoy my work and feel grateful to be in this truly 'hands on' profession. 

Kimberly Adams




My interest in skin care began almost twenty years ago when I worked for the luxury brand Chanel. Part of my job required me to attend classes to learn about new products, and their benefits as well as trends in the industry. After that, I worked for a plastic surgeon who taught me even more about skin, especially the benefits of chemical peels.

Many years ago I had the opportunity to go back to school to become an esthetician and my long time interest grew into a passion. I enjoy keeping up with new skin-care trends and like trying new things.

I feel privileged to be part of this exciting and important industry and I take pride in providing a quality experience because it is important that my clients trust me.

When I’m not working I enjoy riding bikes, sailing Hobie Cats, listening to podcasts and watching NFL.

Katlyn Martin


Nail Technician


It's not often that someone can say they are living their dream, but I have the privilege. I have always known I wanted to go into the beauty industry. At the age of 15 I began working towards getting my license in cosmetology. I graduated with recognition from the National Honors Society, and began my career working at a spa in Pawleys Island. Now over 10 years later I proud to say I am LCN certified and a CND certified Shellac Pro. I am truly blessed beyond measure to do what I love. I thank God for giving me the opportunity to be apart of such an amazing team of coworkers. I can't thank my family and clients enough for all their encouragement. In my free time, my husband and our dog love spending time on the water, being outdoors, and camping.

South Pawleys Spa Team Is The Best :)​

10080 Ocean Hwy, 10-A

Pawleys Island, SC 29585

Absolutely wonderful! The spa is very inviting and relaxing. The mud wrap and Cold Stone Therapy for migraines were amazing. Both Ashley and Paula are incredible, knowledgeable, and welcoming. Loved the decor as well. Will definitely be going back!

Charleston, WV

Great experience. Started with an excellent deep tissue massage by Ashley. I had tons of knots in my back and she did an excellent job of working them out. I was a little sore the next day in a couple places but nothing bad. She applied exactly the right amount of pressure.

Then I had a facial that I thoroughly enjoyed. It was relaxing and felt great. I think it really helped my face and i loved the product that was used during the treatment.

I will definitely go back for both treatments the next time I’m at PI.

Blythewood, South Carolina

Ashley and Paula are extremely welcoming and their location is the perfect getaway. My friend and I enjoyed our massages and were so happy that we could be fit in the same day we inquired. My family comes to Pawleys regularly so I plan to return to South Pawleys Spa and will recommend Ashley and Paula without a doubt to others! Thanks ladies!

Lebanon, NH

Our Availability

We are By Appointment Only. 

Arrival Policy

We truly hope your experience at South Pawleys Spa is relaxing and stress-free,

To enure all guests receive the full experience and

start their treatments on time ,

please arrive 10-15 minutes prior to your appointment.

Cancellation Policy

We require a 24 hour notice to reschedule or cancel an appointment.

There will be a 50% charge if you fail to do so

and a 100% charge if you do not show up for your appointment.

Refund Policy

We do not issue refunds you may use the balance on retail.