South Pawleys Spa

"Meet The Team"

Please Call for Availability.

We are "By Appointment Only" 

With that being said we each create our own schedules so contact the therapist

you wish to make an appointment with.

Thank You!

Ashley Cribb

LMT #6652

Massage Therapist


Just want to start out by saying a special 'thank you',

Voted Best Massage Therapist 

2018 & 2019, 2020 & 2021 

to all of my clients, friends, and family for their support as we begin this exciting journey.

I began my career as a massage therapist in a chiropractic setting & now been practicing for over decade. I graduated from the SC Massage & Esthetics Institute. I thank God everyday for the many blessings he has provided for me and my family. I feel truly blessed to have the opportunity to do what I have a passion for. The best reward of being a massage therapist is the satisfaction I receive. There's no field quite as rewarding as this. When someone comes to me for help, I'm truly honored. It takes trust to earn a relationship with your clients and therapist and that I take pride in. I treat each client to the needs they have not just a repetitive therapy and modality.

Massage is the most natural way to provide relief and comfort to someone physically and mentally. When clients leave my spa, they feel like a new person. Ready to take on life.

Thanks to every single person that has made my career such a wonderful experience and blessing.

Paula Effler


Massage Therapist


I decided to become a massage therapist to help people improve the quality of their lives. In today's busy world I firmly believe that massage is no longer a luxury but a necessity. I believe that massage is healing to the mind, body and soul.

My first year out of school, I worked at a

chiropractic clinic in Florida learning and providing theraapeutic massage for injured patients. I have had a busy and rewarding career in Pawleys Island ever since I returned to SC in 2006. I continue to learn about massage through continuing education and from treating clients with a wide variety of conditions. It is difficult not to love a career in which your clients are healthier and feel better even after one session. And after 11+years, I continue to enjoy my work and feel grateful to be in this truly 'hands on' profession. 

Kimberly Adams




My interest in skin care began almost twenty years ago when I worked for the luxury brand Chanel. Part of my job required me to attend classes to learn about new products, and their benefits as well as trends in the industry. After that, I worked for a plastic surgeon who taught me even more about skin, especially the benefits of chemical peels.

Many years ago I had the opportunity to go back to school to become an esthetician and my long time interest grew into a passion. I enjoy keeping up with new skin-care trends and like trying new things.

I feel privileged to be part of this exciting and important industry and I take pride in providing a quality experience because it is important that my clients trust me.

When I’m not working I enjoy riding bikes, sailing Hobie Cats, listening to podcasts and watching NFL.

Katlyn Martin


Nail Technician

Not Taking  New Clients

It's not often that someone can say they are living their dream, but I have the privilege. I have always known I wanted to go into the beauty industry. At the age of 15 I began working towards getting my license in cosmetology. I graduated with recognition from the National Honors Society, and began my career working at a spa in Pawleys Island. Now over 10 years later I proud to say I am LCN certified and a CND certified Shellac Pro. I am truly blessed beyond measure to do what I love. I thank God for giving me the opportunity to be apart of such an amazing team of coworkers. I can't thank my family and clients enough for all their encouragement. In my free time, my husband and our dog love spending time on the water, being outdoors, and camping.